What we read this week: July 13
“TIME 100 Creators” (TIME)
Takeaways:
67 million digital creators worldwide now shape what people watch, buy and do.
The multi-hundred-billion-dollar creator economy is growing 5x faster than traditional media.
Audiences prefer authentic storytelling, despite rising mental health pressures on creators.
“17 Loft Bed Ideas to Maximize Every Inch of Your Room” (Architectural Digest)
Takeaways:
Consumers want dual-purpose solutions to maximize small living spaces.
Loft systems reflect global demand for stylish, space-saving design.
Remote work culture blurs home functions, driving multifunctional furniture trends.
“All the Best Prime Day Deals to Shop Before They’re Gone” (The Cut)
Takeaways:
Shoppers increasingly delay purchases for sales, prioritizing value on essentials.
Prime Day 2025 is expected to drive $23.8B in U.S. sales, with 38% of engagement globally.
Its scale rivals Black Friday, pushing global retailers to launch competing deal events.
“Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion” (NPR)
Takeaways:
Ferrero is expanding beyond sweets into staples like cereal, aligning with a broader industry shift toward diversified, all-day offerings—especially in the high-value breakfast category.
The $3.1B deal boosts Ferrero’s position in North America, the world’s largest packaged-food market, putting it in closer competition with General Mills, Post, and Nestlé.
By acquiring iconic brands like Special K and Froot Loops, Ferrero is leveraging nostalgia to retain consumers amid wellness and low-sugar trends.
“Are You Experiencing Posting Ennui?” (The New Yorker)
Takeaways:
Algorithms prioritize polished content from influencers and AI, discouraging everyday user posts.
Millennials and Gen Z are posting less due to anxiety and fear of seeming "cringe," shifting toward passive scrolling.
Ongoing global crises make casual sharing feel tone-deaf, leading to more cautious digital behavior.
“Meet Julia Lytle | PR Agency Founder” (Shoutout LA)
Takeaways:
I was recently interviewed by Shoutout LA for their “Local Stories” column. I shared my background, the inspiration behind Che Public Relations and an ideal 7-day itinerary for a visit to LA. 😊
“Let Your Kid Climb That Tree” (The Atlantic)
Takeaways:
Parents are encouraging more unsupervised, “risky” play to build kids’ motor skills, resilience and risk management.
As digital life grows, play is being revalued as essential for physical development and future athleticism.
Demand is rising globally for products that support active, exploratory play like climbing gear and balance tools.
“What Do Commercials About A.I. Really Promise?” (The New Yorker)
Takeaways:
AI handling personal tasks makes many consumers uneasy, highlighting a desire for human connection.
Apple, Google, Microsoft and Meta are heavily marketing AI, but rapid adoption is fueling public skepticism.
As emotional labor gains visibility, people increasingly question if AI convenience comes at the cost of humanity.
“The Annual Agony of Yearning For a Homegrown Wimbledon Champion” (The New Yorker)
Takeaways:
British fans passionately support local players despite early Wimbledon exits.
The 2025 roster was the largest since 1984, but most failed to progress beyond opening rounds.
Wimbledon reflects British middle-class tradition, though class barriers still limit player development.
Following the media outlets you want to be featured in helps you understand what their contacts are looking for. And the best part? This is something anyone can do without hiring professional support.
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